This has been around since the launch of the Zombieland web site promoting the movie. The flash app buried inside the site is a brilliant execution of UI. It takes many complex / abstract concepts of graphic tools and makes them usable - for the masses. The first improvement - the controls ...
Everyone knows Kraft is a food powerhouse. It's very media savvy. It's also very innovative with its social media marketing campaigns. The Lunch Notes Promise is absolutely tear-jerking brilliance. From the Lunchables site, a parent creates a note intended for their child's lunchbox. Something like "You'll do great at show ...
It's too easy to judge software by its cover - or its glitzy-flash-ajax-soaked UI. Unfortunately, in the age of web 2.0 / 3.0, some people equate look with feel. At a local DemoCamp last Monday, a presenter got rudely questioned on her "crappy UI". In fact the UI was well designed from ...
The US government has been publishing recovery program data via its web site Recovery.org. It gives you access to all sorts of data relating to government programs aimed at stimulating the economy. There is a tons of data including an interactive US map showing the number of active projects and investment. ...
Australian personal trainer Kat Eden has just posted 9 Secrets of Truly Happy People on Dumb Little Man. Well worth reading, but for now here's the 10-second version: They know what really matters Choose just 2-3 important projects for each year They put time aside for them each day They surround themselves with people who motivate, inspire or ...
In the world of web media, Adobe Flash is king. Microsoft's two-year old attempt at dethroning came with Silverlight - actually not a bad platform, but simply too late. Much is being made that UK-based streaming media giant ITV is dumping Silverlight. I think part of Microsoft's problem is the ...
Depending on the industry, customer churn is usually blamed on three things: 1. Price / cost; 2. Product issues; 3. Customer service issues. While all these factors need to be closely monitored, a product's design can play a big role in minimizing churn. So here are ELEVEN of my favourite strategies: 1. Branding ...
A few days ago, marketing consultant Amanda Fisackerly (and owner of UK-based Fizz-biz) launched a question on LinkedIn: "What's the relative cost of winning a new client vs retaining an existing one?". The typical answers ranged from 6 to 10 times the cost. These kinds of metrics were all the rage ...
The uber-creatives at Brand Flakes point us to this MIT Media Lab project run by Aaron Zinman. Simply type in your name and its search and categorization software will attempt to define your internet persona. This works better if you have a reasonably unique name and a decent web presence. With me, ...
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