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	<title>SensoryMetrics: re-inventing the User eXperience</title>
	<link>http://sensorymetrics.com</link>
	<description>Usability innovations for Wireless, Web, E-com, Workflow, VoIP,  Mobile business...</description>
	<lastBuildDate>Sat, 05 Jul 2008 23:49:10 +0000</lastBuildDate>
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	<item>
		<title>Satisfy Your Sweet Tooth Sans Sickly Sugar Substitutes</title>
		<description>It can be quite shocking to discover the ingredients that turn up in your junk food.  Ok, so I have to admit that I often have a sweet tooth and love to eat way way too much sugar.  Long ago I vowed never to replace that sugar with ...</description>
		<link>http://sensorymetrics.com/2008/07/05/satisfy-your-sweet-tooth-sans-sickly-sugar-substitutes/</link>
			</item>
	<item>
		<title>Your Accounts have been Linked - Resistance is Futile</title>
		<description>

Last time it was Yahoo swallowing Flickr, now my YouTube &#38; Google accounts have been linked to the collective.

Um, ok.  Now what? What exactly just happened? Don't worry, they've simply merged the member databases and now you can probably share information between the sites. Oh, and by the way ...</description>
		<link>http://sensorymetrics.com/2008/07/05/your-accounts-have-been-linked-resistance-is-futile/</link>
			</item>
	<item>
		<title>The Green Shaft: What if politicians highjacked your corporate identity?</title>
		<description>Worse than highjacking...  but actually naming a new tax after you!  That's right...  it could have been the new "Mitel Tax" or "Entrust Tax"  or "iotum Tax".  In this case, it's The Green Shift Tax.  

Green Shift happens to be a Toronto based consultancy ...</description>
		<link>http://sensorymetrics.com/2008/07/04/the-green-shaft-what-if-politicians-highjacked-your-corporate-identity/</link>
			</item>
	<item>
		<title>SuitUpp: The magical evolution of e-commerce</title>
		<description>The internet and retail.  Much has changed in 15 years.  As the e-channel evolves, we're seeing some very innovative business models.  My favourite for a few years has been Woot- one product a day until it sells out.  My lingering beef is that they don't ship ...</description>
		<link>http://sensorymetrics.com/2008/07/03/suitupp-the-magical-evolution-of-e-commerce/</link>
			</item>
	<item>
		<title>The Notificator: What Twitter was like in 1935&#8230;</title>
		<description>What a difference 73 years of technology makes!  Some UX improvements: Twitter is now free, location-independent, and messages can be viewed longer than two hours! 

via: Modern Mechanix </description>
		<link>http://sensorymetrics.com/2008/07/03/the-notificator-what-twitter-was-like-in-1935/</link>
			</item>
	<item>
		<title>Usability Pranks</title>
		<description>Most "stupid usability tricks" are not intended...  this is fun.

via: I don't remember!  lol
 </description>
		<link>http://sensorymetrics.com/2008/07/03/usability-pranks/</link>
			</item>
	<item>
		<title>10 Easy Steps:  How to start an online petition and get a free iPhone</title>
		<description>1.  Choose a target that everyone loves to hate:  for example Canadian duopoly / cableCo / wirelessCo Rogers.

2. Choose a cause that everyone lusts for: for example the Canadian launch of Apple's iPhone.

3. Put them together: for example, Rogers has the most expensive plan on the planet for ...</description>
		<link>http://sensorymetrics.com/2008/07/03/10-easy-steps-how-to-start-an-online-petition-and-get-a-free-iphone/</link>
			</item>
	<item>
		<title>Retro 1993: Bill Gates Demands Better Usability</title>
		<description>This is a wonderful email uncovered by Seattle PI and Usability News...  a usability related rant from Bill.  

“I tried scoping to Media stuff. Still no moviemaker. I typed in movie. Nothing. I typed in movie maker. Nothing.

So I gave up and sent mail to Amir saying - ...</description>
		<link>http://sensorymetrics.com/2008/07/02/retro-1993-bill-gates-demands-better-uability/</link>
			</item>
	<item>
		<title>The Ultimate Coca-Cola</title>
		<description>It would seem that the local corner store is running out of my new favourite drink from the Coca-Cola company.  Nestea Vitao comes in the following flavours:

	Green Tea and Fuji Apple
	Red Tea and Acai Blueberry
	White Tea and Mandarin Orange

This is probably a good thing that the store is running ...</description>
		<link>http://sensorymetrics.com/2008/07/01/the-ultimate-coca-cola/</link>
			</item>
	<item>
		<title>Canada Day: 141 year old cheese</title>
		<description>For our international readers - it's Canada Day here in the frozen tundra!  We're turning 141 today!  Most  Canadians will be celebrating the day by enjoying a bit of snowshoeing.  Others will partake in a friendly round of competitive moose racing.  Another quaint tradition here ...</description>
		<link>http://sensorymetrics.com/2008/07/01/canada-day-141-year-old-cheese/</link>
			</item>
	<item>
		<title>Stride Gum&#8217;s Where The Hell is Matt: Earthly appeal and understated marketing</title>
		<description>There's something magical and ethereal about Matt Harding's quest to "dance badly" in all of the planet's corners.  You may have seen the original video from 2006, in March a second installment was released.  the premise is simple... Matt dances, carefree, badly, in wonderful offbeat locales:  Korea's ...</description>
		<link>http://sensorymetrics.com/2008/06/30/stride-gums-where-the-hell-is-matt-earthly-appeal-and-understated-marketing/</link>
			</item>
	<item>
		<title>iGoogle iMproves iTs Ui</title>
		<description>

Finally those difficult to use and awkward little buttons on iGoogle are about to be nixed.  The problem with the UI is that the 'remove this' button marked with an 'x' is right next to the 'expand this' button marked with a '+'.  If you're like me you're ...</description>
		<link>http://sensorymetrics.com/2008/06/28/igoogle-improves-its-ui/</link>
			</item>
	<item>
		<title>Consumer Reports 1941: Exposing the ink pirates</title>
		<description>In 1941 a ballpoint pen cost $9.  With such a high cost, trusty Consumer Reports built this pen testing machine to compare how long different brands of pens would last.  Nearly 70 years later, consumers are still being pillaged by the ink cartridge pirates...  

A short history ...</description>
		<link>http://sensorymetrics.com/2008/06/26/consumer-reports-1941-exposing-the-ink-pirates/</link>
			</item>
	<item>
		<title>JC Penney / YouTube / Teen Sex: Vampy vandal&#8217;s viral video may vanish</title>
		<description>The interweb has done it again!  A video ad for US-based department store JC Penney is working viral magic.  It's winning praise from ad agencies and You Tube fans.  It even won an award at the Cannes Advertising Award last week.  It even has the potential ...</description>
		<link>http://sensorymetrics.com/2008/06/26/jc-penny-youtube-teen-sex-vampy-vandals-viral-video-may-vanish/</link>
			</item>
	<item>
		<title>iotum Goes Warp Speed: Calliflower takes off</title>
		<description>Our friends at iotum released their latest product yesterday amid a lot of positive industry buzz, and Hollywood-style excitement.  Calliflower extends the functionality of iotum's Free Conference Calling service on Facebook.  FCC has been used by 200,000 people.  

Calliflower is a web-based conference service that features an ...</description>
		<link>http://sensorymetrics.com/2008/06/25/iotum-goes-warp-speed-calliflower-takes-off/</link>
			</item>
	<item>
		<title>GE Innovation:  Is that a Mini-Caulker, or are ya just glad to see me&#8230;</title>
		<description>Have you ever had to repair a small missing chunk of caulking?  It requires a whole tube - when sometimes you just want a touch-up.  This GE package idea is brilliant.  No more caulking waste!  

via The DieLine </description>
		<link>http://sensorymetrics.com/2008/06/24/ge-innovation-is-that-a-mini-caulker-or-are-ya-just-glad-to-see-me/</link>
			</item>
	<item>
		<title>ICANN 2008:  Personalized Top-Level-Domains without Tasting</title>
		<description>If you happen to be bored in France this week, you might want to attend the Internet Corporation for Assigned Names and Numbers (ICANN)'s board meeting. 

BTW - ICANN is the organization that "runs" the internet.  

A few proposed changes could significantly change our beloved cloud.  First, ICANN ...</description>
		<link>http://sensorymetrics.com/2008/06/24/icann-2008-personalized-top-level-domains-without-tasting/</link>
			</item>
	<item>
		<title>FatboySlim will take over YouTube any second&#8230;</title>
		<description>LOL - ok - so super home producer FatBoy Slim - recruits David Byrne (of Talking Heads fame) and makes this retro 60s "group" party video.  This may be slightly NSFW - as they say... but not really... 

The best part is Pong with the "middle finger" ball!!  ...</description>
		<link>http://sensorymetrics.com/2008/06/23/fatboyslim-will-take-over-youtube-any-second/</link>
			</item>
	<item>
		<title>Wordle: These are just some of my favourite things&#8230;</title>
		<description>TagClouds were born out of Social Bookmaking - trying to represent relative content popularity...  Here's a tool that let's you visualize the complexity of your world, as you define it.  It's Wordle by Jonathan Feinberg!  This is terrific for spicing up a Powerpoint presentation!

BTW - no offense ...</description>
		<link>http://sensorymetrics.com/2008/06/23/wordle-these-are-just-some-of-my-favourite-things/</link>
			</item>
	<item>
		<title>Pricing to Value: The software entrepreneur&#8217;s challenge</title>
		<description>Driving through the small Quebec town of Portage-Du-Fort this afternoon, I came across this real-estate jewel.  The seller's marketing approach is oddly contradictory!  It's for sale (implying value), yet it's dangerous... go away!  


This got me thinking about the dozens of chats I'd had with software startups ...</description>
		<link>http://sensorymetrics.com/2008/06/22/pricing-to-value-the-software-entrepreneurs-challenge/</link>
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