Everyone knows Kraft is a food powerhouse. It’s very media savvy. It’s also very innovative with its social media marketing campaigns.
The Lunch Notes Promise is absolutely tear-jerking brilliance. From the Lunchables site, a parent creates a note intended for their child’s lunchbox. Something like “You’ll do great at show and tell” or ” Hope you behave yourself during detention” or “good luk on yur speling test taday”. That kind of thing. For every note created, Kraft donates one Lunchable to a school lunch program. You also get a buck off your next Lunchable.
This is being propagated via Twitter and Facebook. As I write this, nearly 50k have pledged – still early on going viral! BTW – marketing should go viral, not lunch meat. (Are you listening Maple Leaf?)
When a product is poorly designed or conceived, online consumer reviews shoot to the heart of the issues. A couple years ago, we highlighted the rage erupting on Amazon’s review pages towards fake-psychologist-hack-author Cooper Lawrence.
If Amazon had “trending topics” for its review section, the item listed as a Laptop Steering Wheel Desk would be top ranked this week! It’s a viral sensation: Funny People Against Driving Distractions. The product deserves the attention – the $25 “desktop” hooks onto your steering wheel to form a stand for your laptop. Dumb idea.
I loved my Laptop Steering Wheel Desk so much I got one for my 90yr old mother. She is an avid crossword puzzle fan and now she can work on them while she is driving back and forth from bingo at the senior center.
I use this a lot when Im putting on my makeup, it allows me to keep my makeup, hair scrunchies, sceperate mirror, in front of me and easyly accesable to my tmobile to text my gay friend steve about which club we are going to at night, all while im driving.
I can’t say enough good things about this product. Now I can do all that from my laptop, plus do other stuff like videoconference and download LOLcat pictures.
It’s hard to change a diaper with one hand while driving. You often end up with… well… lets just say it’s hard to have enough hand sanitizer in your cupholder to make it tolerable. This table makes it easy.
I collect bobble-heads, got ‘em all over my dashboard and behind the back seat — but I had run out of space to add my latest bobble-head additions to my amazingly decorated car! Where could I put my “Barack O-Bobble”? How would I display my “Jonas Bobbles”?
I did take off two stars because it does have some drawbacks: Not enough color choices. So the color match with my black thinkpad is really off, people constantly stare at me when I’m driving and I think that’s the reason.
OK – so you’re the distributor. How do you respond to this??
I was watching some clips of the Oscar-nominated 2006 film Jesus Camp – a documentary about the frightening and cruel indoctrination of children at a summer camp in South Dakota. The featured preacher, Becky Fischer is shown ‘baptizing’ kids with a bottle of Nestle bottled water – which she probably bought on sale at Walmart. After being sprinkled with the Nestle juice, the kids were dressed up in combat gear and told to go kill “Harry Potter” who is {apparently} their evil nemesis. Yikes. What IS in that water?? Shouldn’t someone tell Fischer that Harry Potter is fictional?? This sure ain’t no Camp Grenada! And that water ain’t your run-of-the-mill Dasani!
So what would you do if your brand showed up in an awkward situation? Like this maybe?
The first commercial application using Numenta’s HTM (Hierarchical Temporal Memory) technology is now beta (and available to tryout for free). What does it do? It watches your video camera and lets you know if certain things occur. For instance, the artificial intelligence engine is smart enough to tell the difference between a person creeping over a fence and a car driving by and I’d assume your family pet (I’ll have to test it to confirm).
Vitamin d’s virtual security guard will even email you an alert when someone opens the door to your server room and walks in, but it’s smart enough to ignore anyone just walking past the door or opening the closet next to it.
Here’s a great viral video of SensoryMetrics’ home town, created by NiWoTa Studios. This is by far better marketing than anything the local tourist ‘experts’ could have dreamed up!
Someone decided that cow-theming movies on Twitter would be a great idea. Example: Horton Hears a Moo. haha. As Trendistic confirms, this twitter trend went hyperbolic today. I must admit it’s addictive. My own thoughts:
Love Me Tenderloin
The Princess Dairies
Saved By The Cow Bell
Monster Bull
Blazing Cattles
The T-Bone Collector
To Sirloin, with Love
Blue Velveeta
I’ve Herd the Mermaids Milking
The Farty
La cows aux folles
Eraserherd
This Is Shit!
Guernsey Girl
Get Shorthorn
What a fantastic way to write a book. Whoever can collect the top 1000 humorous ideas and publish it.
AdAge just released this study that has the blogosphere all aTwitter. Ha! Should not be a surprise though. The very essence of marketing is understanding the demographics. Beyond that is understanding the psychographics – consumers’ mental predispositions and eventual behaviors.
Here’s the scoop: Drinking Bud?
Budweiser drinkers are 42% more likely to drive a truck than the average person, 68% more likely to choose a credit card with flexible payment terms and 42% more likely to use breath-freshening strips every day.
Yikes. Apparently they’re really keen on unions too.
Bud Light?
Bud Light drinkers profile as lacking in carefulness. Bud Lighters can also have frat boy-like personalities, particularly when it comes to personal risk-taking. Bud Light drinkers are also 48% more likely than the average person to play the lottery every day and 34% more likely to never buy organic products.
Corona?
“Where’s the party?” is probably an oft-asked question by Corona and Corona Light drinkers. Corona drinkers are 91% more likely than average to buy recycled products and 38% more likely to own three or more flat-screen TVs.
Heineken?
There’s a slang term that could sum up Heineken drinkers: posers. These self-assured people believe they are exceptional, get low scores on modesty and high scores on self-esteem. People who choose Heineken as their favorite beer are 58% more likely to have American Express cards, 45% more likely to be early adopters of new mobile phones, and 29% more likely to drive sports cars.
Abstainers?
They are socially conservative and see many issues as black and white. Teetotalers honor tradition and authority and prefer a less-hectic social life. People who turn down beer are 50% more likely to call themselves Republican, and are 30% more likely to never buy organic products.
Ah… but so many beers missing. Guinness. Cinquante. Stella.
Does you beer of choice really reflect your personality attributes, and consumer behaviors????
As a teen, my friend Rich and I agreed that we’d work hard to avoid “real jobs” – those hourly waged card-punching jobs that our friends had. I indeed dreaded lining up to find my paper card to punch in a work start and a stop time. Rage against the timeclock machine!
The only thing I liked about punch clocks was Elvis Costello’s 1983 Punch the Clock. But that’s different.
After a couple decades of high-tech culture and startup zest, the very idea of punch clocks seemed rather grotesque.
I was wrong.
You and your team are dedicating so much time and effort to product and business development, that you’re not bothering tracking those hours. This early work is important to track – in terms of contribution, but more important to possible R&D tax credits. In Canada we have SRED, the US has R&D tax incentives… etc.
So how do you track? SaaS comes to the rescue. Timesheet vendors offer hosted solutions. One of the top companies is Dovico which offers packages for about $10 per user / per month. There are dozens more.
Why should your startup implement this early on? To capture the incredible effort it takes to start a company and build software. Don’t sell yourself short!
The Pixel Awards – Erick & Lisa Laubach’s pet project since 2006 celebrate the leading edge of web design. One nomination this year features Taser International’s new X3 stun gun. Sure, the flash animation is well crafted – but the depiction is chilling. Judge for yourself.
The latest Taser can “zap” multiple people it seems, it can also shoot an electrified dart into the chest of a suspect. Considering how misused these devices have been used, this is **chilling**. Here in Canada, we’re still dealing with the death of Robert Dziekanski…
As for Taser’s new Industrial Design – it looks like a penguin! That’s right. Who’s afraid of a penguin??
I was watching some clips of the Oscar-nominated 2006 film 
Someone decided that cow-theming movies on Twitter would be a great idea. Example: Horton Hears a Moo. haha. As 
AdAge just released this 
As a teen, my friend 
Recent Comments