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Posts Tagged ‘37signals’

Browsing Lulu: 37signals, Satan, Santa Claus…

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You've probably heard of Lulu - a huge success in self-published books. Any author can submit a book for free. The books are printed on demand. I often browse their top 100 list - the titles are not something you'll find at Amazon or Chapters. One book of particular interest has been a best-seller for ...

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Categories: Business, Long Tail Tags: , , ,

Mashing Brand & Design: The squint test

April 13th, 2007 Mitch Brisebois No comments
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The squint test is a method of usability evaluation. It's pretty basic - look at a layout, squint your eyes and assess whether the product has good aesthetic integrity: predictable, organized, definable, clear, and flow-friendly. I've often used the squint test to also evaluate whether the GUI differentiates itself, or can be associated to a ...

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