Customer Loyalty: Microsoft Genuine Disadvantage
August 29th, 2007
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There are two ways of ensuring customer loyalty: 1. Provide excellent services so that the customer continually chooses to do business with you, or 2. Lock them in and treat them like inmates if they misbehave. For Microsoft, number 2 is the strategy of choice when it comes to their Windows Genuine Advantage (WGA) ...
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