Boozy Mondays: Preteen Martinis, Teen Tequila, and Absolut Alamo
April 7th, 2008
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Typically companies grow their market share by innovation and adept marketing. Sometimes they target an under-served demographic. Now I can appreciate that getting kids to drink martinis hasn't been easy for marketers. For one thing, those olives are pretty foul tasting. For a second thing, all that shaking by untrained hands ...
Categories: Business, Media, Pirates, User Experience absolut, drink-wear, preteen-martini, target, tequila


































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