SensoryMetrics

Watching robotic machines do work is magical, fascinating, and a little creepy.  The idea of a pizza vending machine seems sad and depressing.  Even though someone has to maintain and fix these machines when they break, there’s something wonderfully menacing and disquieting about the way they move.  The continuously running assembly line and all the parts coming together in harmony doing exactly what’s needed at the precise moment that it is required.

This advertisement might not convince you to buy a pink watch but it does convey a wonderfully retro-futuristic eXperience.   Don’t you find the soundtrack is reminiscent of ‘Blade Runner’?  The name for their new alloy is ‘everose gold’, sounds like a cross between 007’s Goldfinger and Wolverine’s indestructible adamantium skeleton.

Update: This was too funny to leave in the comments..
Can you believe that this YouTube ad is for the same product?
http://www.youtube.com/watch?v=JQpPXPWcees

I love the phone ringing in the background, but they didn’t bother to re-shoot the clip. The first take was good enough.  Classic, makes you want one eh?

Popularity: 24%

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Branding, User Experience Ads, advertisements, everose, Pink-Watches

In case you haven’t been on the web for the past couple of months, you’ve missed a whole lot and you’ll never catch up to the rest of us so just give up. For one, YouTube is no longer the only choice for watching video. In fact, on our last count there were 57 video websites with far too much stuff to watch. And the sites are littered with sweet sugary fat ads too. Don’t you think ads and TV go so well together? Cyberspace is now littered with trash for your brain. Oh, ok, so it has been for a while, and you haven’t really missed a thing on your summer vacation.

If forecasts turn out to true, more than half of the American population will be watching TV via the internet by next year. So make sure your ads are included. Better yet make sure your ads are worth watching!

[tags]57-channels, ads, web-tv[/tags]

Popularity: 28%

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Bones, Environment, Pirates 57-channels, Ads, web-tv

Facebook has been doing its best to fight off spam. In particular, they’ve been keeping a close eye on their API developers. I’m quite happy to hear this. Way to go Facebook! Unfortunately, they have not been so diligent with regards to the Google ads that they have on their site. For instance, take this ad which seemingly is yet another Facebook alert:

Did you spot it? What you’re looking for here is “You Have 1 Friend Request” This is in fact an ad for well, some crap or another. It has nothing to do with Facebook nor friend requests, but you wouldn’t know it until you click on it or if you’re crafty enough to spot the ‘Ads by Google’ in very small print.

In fact, you might be inclined to think that Facebook is broken. This misrepresentation is in fact harmful to Facebook. A good user experience doesn’t play tricks on you. I hope someone over at Facebook picks up on this and fixes it. It’s actually easy to fix. Simply ban that advertiser. The ad is being as destructive to the UX as spam would be. Some advertising guidelines should help resolve the matter.

[tags]Facebook,Google,adsense,ads,truth-in-advertising[/tags]

Popularity: 41%

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Pirates, Usability, User Experience Ads, adsense, Facebook, Google, truth-in-advertising

Well, it was rumoured here not very long ago by Baxter that Amazon was in the process of linking in YouTube commercials for their products. Noticed this week, TigerDirect.ca now have YouTube video commercials for some of their products such as this Pentax Camera.

It’s a wonderful idea since they drive traffic to their site via YouTube as well as through their own site.   Plus the commercials are made by TigerTV!  Sure, the commercials are a little funny at times, but at least they give you an idea of the size and quality of the product.

Update: Amazon’s response is to let visitors to the site create their own video reviews.  Good idea if people started using it.  It’s too bad Amazon doesn’t let you link to the reviews that have already been uploaded to YouTube.

Popularity: 45%

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Innovation, Long Tail Ads, Amazon, TigerDirect, YouTube

Rumour has it that text reviews are simply not enough any more for Amazon. “You just cannot convey in text what you can with video.” So YouTube will be hosting advertisements for Amazon products. The rumour also states that there are now over one hundred products on Amazon with video clips on their pages. Manufacturers are in a rush to upload video footage for each of their products. It’s a simple process using YouTube. The target length for all ads is less than 30 seconds. Enough to give people a sense of the product. Amazon has been overwhelmed by the response from its clients. “Everyone wants video, and it’s great for us. Ads sell product. It’s what we need this year!”

[tags]YouTube,ads,Amazon[/tags]

Popularity: 45%

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User Experience Ads, Amazon, YouTube