Adverblog points us to the launch of Diesel Denim’s new interactive catalog. The theme is a racy play on classifed dating ads. From an experience perspective the navigation model is radically altered to make the user feel like they’re scanning the ads. The implementation is so well done that the UI is immediately intuitive – despite being very unfamiliar. The elegance in motion also adds a lot to the engagement factor. The future of interactive advertising is promising. Try it out – it’s fun! BTW – I think I’ll call Ronhar – the hippie girl!

Tags: advertblog, diesel

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