Update: *editorial corrections marked in brackets [as such]. It has been decided by the SensoryMetrics marketing advisory sub-committee (SMMASC) that Google Adsense will be turned off on this site. Um, that is, turned off and deactivated, (just as soon as we figure out how to close our account). I know, so many of you will miss our ...
It seems that Virgin Canada has won the fastest off the mark award for their Metro print ads this week. Poking some fun at former NY governor Eliot Spitzer, the ad reads At Virgin Mobile, you’re more than just a number. When you call us we’ll treat you like a person, not a client. Whether ...
Prior to becoming a discount PC vendor, HP (formerly known as Hewlett Packard, the two names of the founders, in case you're under 30) was an innovator of scientific equipment. They were the geek-vendor of choice, before the word geek was ever coined. This 1969 ad sells the geek-tech on the strength ...
There's a corner store in the town of Renfrew that closed this summer... It was prophetically named "Across The Tracks"... Apparently, it must have been on the wrong side of the tracks because business wasn't so good! In the virtual world, naming is also critically important. URLs - being locations, have many ...
Do you ever get frustrated at really stupid or offensive banner ads? (True.com are you listening??) The folks at BrandJury are about to launch a private beta of their "collaborative" advertising platform. They allow consumers to give feedback on ads. From a web console, advertisers can assess consumer attitudes to their creatives. ...
Poor ol' Starbucks! The failing US economy is starting to hurt the bottom line. The brilliant marketing Buck-heads have decided to enter the exciting age of broadcast advertising... just when everyone is leaving. In fact these numbers reported in the Wall Street Journal yesterday show that Starbucks haven't really needed any marketing ...
The latest Simpsons / Burger King commercial has Homer eating a delicious Whopper... What gets me is that my REAL whopper has NEVER looked like the CARTOON whopper. We suspect that all of television fast food doesn't come close to looking like the real thing. I was going to head to town ...
You might have heard of Vancouver-based MemeLabs. They launched last year and they're redefining interactive advertising. Advertisers essentially sponsor contests. To enter the contest, users create home-made videos - and these get rated by other users. Think of it as a mashup between YouTube, Digg, and AdAge. My favourite right ...
Ad Campaign post yesterday - it seems like it's making the viral rounds at the company. What prompted the post - other than that wonderful "unfortunate ad placement", was the fact that the marketing machine at Nortel often missed the mark. Campaigns like "Business without Boundaries" undermines the value of the products, and ...
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