SensoryMetrics

The interweb has done it again! A video ad for US-based department store JC Penney is working viral magic. It's winning praise from ad agencies and You Tube fans. It even won an award at the Cannes Advertising Award last week. It even has the potential to transform JC Penney's boring ...

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The squint test is a method of usability evaluation. It's pretty basic - look at a layout, squint your eyes and assess whether the product has good aesthetic integrity: predictable, organized, definable, clear, and flow-friendly. I've often used the squint test to also evaluate whether the GUI differentiates itself, or can be associated to a ...

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