Posted on April 29th, 2008 by Mitch Brisebois
The CanAm Baseball League announced a new team for Ottawa this winter. They featured a great logo, incorporating Ottawa’s whitewater river. The name was also appealing in both of Canada’s official languages: french and english (featured below).
It came as a surprise this week that before the team had even played a single game, [...]
Popularity: 22%
Filed under: Business, Events, User Experience | 4 Comments »
Posted on August 3rd, 2007 by Mitch Brisebois
I noticed an odd press release today…
New York, NY (PRWEB) August 3, 2007 — XeroBank, formerly known as Torrify, recently announced its rebranding and the release of its updated anonymous web browser, xB Browser™, formerly known as Torpark.
Yikes! At least Prince was formerly known as… Prince.
Torrify/Torpark/xBBrowser/XeroBank/TorNetwork makes a great branding case [...]
Popularity: 32%
Filed under: Business, Usability, User Experience | No Comments »
Posted on February 15th, 2007 by Mitch Brisebois
Jobe’s hilarious experiment in “blatant self-promotion” in the last 2 posts highlights an interesting dilemna for user experience designers: where to draw that fuzzy line between marketing and product. Branding is always part of the product. Bose speakers look like Bose speakers because they are Bose speakers… That’s the magic of good industrial design. In [...]
Popularity: 27%
Filed under: Business, Pirates, Usability, User Experience | No Comments »
