SensoryMetrics

I've heard that if you want to maximize your profits you need to minimize your costs. One rather simple yet clueless practice I've experienced first hand as a customer is the 'drop / ignore customers that cost too much to support'. You would think that measuring which customers cost more for support is a straight ...

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Have you ever had a hard time canceling your service with a company online? Have you ever wondered why you can't seem to cancel your account over the phone? A couple of months ago I signed up with Zip.ca which is an online DVD rental service via Canada post. It actually works great. ...

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