The Collective Deconstruction of the Brand

Here’s an interesting branding exercise… Brand Tags flips you a bunch of international brands and asks you to type the first word that comes to mind. It assembles everyone’s results into a collective tag cloud.
For example, Dell clearly has some work to do repairing its brand: Dell Hell, Boring, Broken, Poor [...]

Popularity: 14%

Dell: Speaking of horrible keyboard eXperiences…

What was Dell thinking? Where are they getting their industrial designers??
The European versions of the Vostro laptops feature a really big shift key. Dell’s reasoning - bigger shift = better shift. Unfortunately, the Bunyanesque shift key shifts the bottom row of keys over one character. So instead of the [...]

Popularity: 25%

Dell pimps out BadAss products

Yo iWeannies! Get on the program here… Vista rocks! And now, Dell knows it too and they’re pimpin’ out some badass products! No, NOT bad products! NOT assinine products! BadAss products! And not to be outdone by Dell, HP has announced it’s SKANKY laptop line, just in time [...]

Popularity: 36%

Dell, Apple, & Coke: Buy the product, or buy the stock?

Anil Dilawri posted an interesting analysis. His friend Brian bought an average Dell computer in the early 90s. He paid $3000. Had he bought 3K in Dell stock instead - he’d be sitting on a cool $2 million!
I wondered about my poor little Powerbook duo I got in 1992. It also cost nearly $3000. [...]

Popularity: 37%

Dell’s mobile phone will set your pants on fire!

Fierce Wireless brings us speculation that Dell is gearing up to enter the mobile device market. Ron Garriques, the head of Motorola’s wireless phone division has just jumped the steamboat to Dell. As computing moves away from the desktop and towards mobility, the gossip isn’t surprising. So what’s Dell’s platform going to be, Smartphone? Windows [...]

Popularity: 26%

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License.