Customer Research Gimmicks for 2009: EEG Brain probes
December 27th, 2008
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It seems rather wacky that some usability practionners are going to wacky extremes to quantify the "customer experience". Here's Foviance, a UK UX company that uses EEGs to assess customer reactions to brand appetite. Electroencephalographs were first used on humans by Hans Berger in 1920 in an effort to understand epilepsy. For basic cognitive ...
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