SensoryMetrics

Interesting new products are often created by combining existing technology in a way that provides unique value. The oft-cited example is mixing peanut butter and chocolate - giving you Reeses. In my world, I combined the softkey interface of a bank machine with a telephone to create the Vista 350. There are times ...

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Here's an interesting branding exercise... Brand Tags flips you a bunch of international brands and asks you to type the first word that comes to mind. It assembles everyone's results into a collective tag cloud. For example, Dell clearly has some work to do repairing its brand: Dell Hell, Boring, Broken, Poor ...

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