SensoryMetrics

Seth first talked about TOMS' Shoes "can't lose" marketing campaign: Buy one pair of inexpensive canvas shoes, and Toms ships another pair to needy people around the globe. What is also fascinating is how founder Blake Mycoskie uses social media to spread the word. The plain white shoe is inspired ...

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I signed up for LikedIn ages ago - but until this year never took it seriously. But after a bunch of invitations, I started searching my past. Wow - people I never thought I'd find were there. Yesterday I found Gene deRose. Gene was co-founder of Jupiter Communications. Based in New York, he reported on emerging ...

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