SensoryMetrics

Ad Campaign post yesterday - it seems like it's making the viral rounds at the company. What prompted the post - other than that wonderful "unfortunate ad placement", was the fact that the marketing machine at Nortel often missed the mark. Campaigns like "Business without Boundaries" undermines the value of the products, and ...

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In his inaugaural blog post, the Nortel CTO published a great graphic descibing his strategy for executing on the company's vision. It's a good model - one that clearly shows that real value is acheived by focussing on the intersections of technology, channels, and product. [tags]John-Roese,Atom,Nortel[/tags]

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