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Posts Tagged ‘logo-pitfalls’

Logo Disaster: France’s trans-gendered moose-cow

October 3rd, 2008 Mitch Brisebois No comments

This year, Quebec City marked its 400th anniversary.  To help celebrate, the country of France created this logo featuring a cow with a caribou head.   It was meant to showcase France's dairy heritage with Quebec's vast wilderness.  Although its name was "Vachibou" it should have been called Vachiboo-boo. First, the antlers are of moose - not caribou.  ...

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Logo Pitfalls (2): Branding disaster for new CanAm baseball team

April 29th, 2008 Mitch Brisebois 3 comments

The CanAm Baseball League announced a new team for Ottawa this winter. They featured a great logo, incorporating Ottawa's whitewater river. The name was also appealing in both of Canada's official languages: french and english (featured below). It came as a surprise this week that before the team had even played a single game, ...

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