SensoryMetrics

New Beer Brands: Top signs you need to hire a new maketing director

July 28th, 2008 Mitch Brisebois 6 comments

According to some online market survey companies, Molson is researching the viability of a couple new brands. The first is named "Molson Light". Catchy name, huh. Molson has used this clever name before - back in the 70s. With this renewed Light, Molson is targeting men who are grounded (make sure ...

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Categories: Branding, Business, User Experience Tags: beer-branded, market-research, molson, molson-light, molson-m, molson-montreal, product-naming

A vocal minority wants to change your product. Now what?

June 2nd, 2008 Mitch Brisebois 2 comments

It wouldn't be a cliche if it wasn't true - the squeaky wheel gets the... whatever. Whether you're designing tech products or fast food, your most vocal critics may not be representative of your customer base - so beware. In my experience, between 1 & 5% of customers actually voice an opinion. ...

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Categories: Business, Media, Pirates, User Experience Tags: customer-requests, KFC, market-research, PETA, vegan-big-crunch

Bad Combination: Innovation and Market Research

December 14th, 2007 Mitch Brisebois 5 comments

A lot of my friends are professional market researchers (so I expect their wrath!) Long ago I convinced myself that standard market research methodologies are completely useless for evaluating innovation products / technologies. Customers don't know what they want until the neighbour gets one. Nevertheless, market research still ...

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