SensoryMetrics » markus-frind

Google’s Quatro-Click: Changes to Ad-sense gives advertisers an edge

Mitch Brisebois — Fri, 08 Aug 2008 21:57:14 +0000

Introduced as a simple blog post this week, Google further integrates Double-Clicks’ policies. This is obviously aimed at further gaining loyalty from mainstream advertisers. But it does change the online game.

The 4 changes include:

Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
Improved Ads Quality: Brings performance improvements within the Google content network.
View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads

According to Plenty Of Fish CEO Markus Frind, frequency capping alone will dramatically increase the CPM (cost per thousand) for social net sites.

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What would you do with 2 million unique monthly visitors?

Mitch Brisebois — Sun, 05 Aug 2007 19:36:05 +0000

…and 67 MILLION page views per month? Sell the site! Rumour has it that Sparkpeople founder Chris Downie is ready to accept an offer of $75million. The site is currently the third most popular diet site in the US.

From diet to dating… The Sparkpeople deal had Plenty Of Fish founder Markus Frind pondering the future too. His business is getting too big to run as a one-man show. He gets 65 million unique visitors and 1.1 BILLION page views every month. So now he’s deciding: get an office and hire staff, or sell.

What would you do?

Tags: markus-frind, plentyoffish, sparkpeople, web-traffic

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Asylum 2.0: How to deal with your wacko-users

Mitch Brisebois — Wed, 30 May 2007 00:08:49 +0000

So what would you do if your favourite web 2.0 app decided to cancel your registration and block you from the service? Call the FBI???

We just got a comment from “Shawn” on an older post about Vancouver-based dating site Plenty of Fish. The writer’s 2-page rant describes how he’s been “unfairly banned” since Independance Day 2006. He blames owner Markus Frind for “actions that are unfair, irresponsible, reckless and monopolistic.” From Markus, his demands are clear: “You owe me and my friends better treatment than this. You owe the People of the United States better treatment.” But after a year of getting nowhere with the POF support line, his plan is getting more intense:

I will file complaints with the following government agencies:
1. All 50 U.S. State Attorneys General
2. The U.S. Attorney of Phoenix, AZ.
3. Various government agencies in Canada
4. The U.S. Federal Trade Commission
5. The U.S. Dept. of Justice.
6. The FBI.
Also, I will solicit similarly terminated former male members to participate
in a class-action lawsuit against you. I will be using the same attorneys
who are suing your competitors.Time is of the essence. I am losing friends and romantic opportunities as you read this, and my damages continue to mount.

Yikes dude – there are OTHER dating sites… (obviously I’m not publishing his rant – maybe the FBI should be called…)

Got me thinking though. Where’s the line between unfairly blocking people from your service – versus protecting site operators from abusive “customers”. Clear terms of service is a start – but no one reads them. As for Plenty of Fish and many other social sites – their users often have the responsibility of policing, yet aren’t legal officers of the company. Makes for a pretty fuzzy experience.

Note to Shawn: I think those Plenty of Fish girls are laughing at you!

Tags: plentyoffish, markus-frind, blocking

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