New Beer Brands: Top signs you need to hire a new maketing director
July 28th, 2008
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According to some online market survey companies, Molson is researching the viability of a couple new brands. The first is named "Molson Light". Catchy name, huh. Molson has used this clever name before - back in the 70s. With this renewed Light, Molson is targeting men who are grounded (make sure ...
Categories: Branding, Business, User Experience beer-branded, market-research, molson, molson-light, molson-m, molson-montreal, product-naming
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