grounded, hard-working, beer-loving guys who know that there are some occasions that call for a light beer, but don’t want to lose everything they love about beer.

Another test beer is simply named “M”. You might think it’s stands for Molson – no. Magnum? no. Mister Magoo? Unfortunately, no. (note to Molson, I probably would buy a beer named Mister Magoo…)

M is for Montreal. The city that is full of love, life and culture. Molson has bottled this joix-de-vivre for your beer drinking pleasure. You’re excited, aren’t you. To help curb your enthusiasm, the marketing folks have designed a bland-looking label. We don’t have a picture, but it resembles an infinity symbol with a stylized M in the center. The execution of this brand has as much connection to Montreal, as I do to with Paris Hilton.

Now, it’s obvious that Molson’s marketing director is struggling. Maybe imagination wasn’t his/her best subject in school! We’d like to help! If you have any beer brand suggestions, write them in as comments. Help save Molson from banality!

Plurk This Post Buzz This Post Facebook