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Posts Tagged ‘Nortel’

Nortel: a VERY brief history…

January 13th, 2009 Mitch Brisebois No comments
northernelectriclogo

Founded in 1895, Northern Electric manufactured box phones and wind-up gramophones. In the 1920s the company manufactured radios and appliances. It changed its name to Northern Telecom in 1976 and focussed on digital phone switches. In 1998 it was recast as Nortel - an internet "playa". Today, Nortel shares ...

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Goodnight John, Goodnight Nortel, Goodnight Moon…

November 11th, 2008 Mitch Brisebois No comments

Nortel has been dying since they cut the head off the chicken - back in the late 90s. The head of a chicken makes up only 5% of its weight... so in business-speak - focus on your core units and get rid of distractions, right? Wrong. Nortel grew by re-inventing the ...

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Nortel Comments on CBC

September 17th, 2008 Baxter 1 comment

This week's pick for best blog comments is CBC's story: Nortel hits record low amid plans for cutbacks, asset sales

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Categories: Bones Tags: ,

Nortel Pride Day: Rebuilding the brand

July 25th, 2007 Mitch Brisebois No comments
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Ad Campaign post yesterday - it seems like it's making the viral rounds at the company. What prompted the post - other than that wonderful "unfortunate ad placement", was the fact that the marketing machine at Nortel often missed the mark. Campaigns like "Business without Boundaries" undermines the value of the products, and ...

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New Nortel Ad Campaign: it is just da bomb!

July 23rd, 2007 Mitch Brisebois 3 comments
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I've long been critical of Nortel's misguided ad slogans... Remember "What do you want the internet to be?" (Tell us, cuz we sure don't know!) "This is the way>> This is Nortel" (sounds too much like There's the right way, then there's Nortel..) How about the prophetic, "Business Without Boundaries" (SEC rules?? What SEC rules??). ...

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Nortel’s Corporate Design Group (CDG) in the news

July 22nd, 2007 Jobe Roberts 2 comments
Nortel Corporate Design Group CDG

Nortel's Corporate Design Group a.k.a. CDG was in the Citizen this weekend. The Nortel Orbitor could have been up there with the Blackberry and iPhone according to the story. It certainly was exciting working at CDG. Oh, the good old days. I think I miss working on that touch strip phone most of all. By the ...

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Nortel’s “insights” into emerging technology

April 27th, 2007 Mitch Brisebois No comments
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Yesterday, Nortel released its Emerging Techonology survey results. The report doesn't contain too many insights and is a bit self-serving, but there's a few interesting concerns that apply to UI design. According to Nortel, the top driver (57%) for companies moving to VoIP is reducing the cost of moves, adds, and changes (MACs) Those are the ...

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Categories: Innovation, Mobility, Usability Tags:

John Roese’s Atom – good model for the wow factor

January 29th, 2007 Mitch Brisebois No comments
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In his inaugaural blog post, the Nortel CTO published a great graphic descibing his strategy for executing on the company's vision. It's a good model - one that clearly shows that real value is acheived by focussing on the intersections of technology, channels, and product. [tags]John-Roese,Atom,Nortel[/tags]

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Categories: User Experience Tags: , ,

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