SensoryMetrics: re-inventing the User eXperience

Ad Campaign post yesterday - it seems like it’s making the viral rounds at the company. What prompted the post - other than that wonderful “unfortunate ad placement”, was the fact that the marketing machine at Nortel often missed the mark. Campaigns like “Business without Boundaries” undermines the value of the products, and [...]

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I’ve long been critical of Nortel’s misguided ad slogans… Remember “What do you want the internet to be?” (Tell us, cuz we sure don’t know!) “This is the way>> This is Nortel” (sounds too much like There’s the right way, then there’s Nortel..) How about the prophetic, “Business Without Boundaries” (SEC rules?? What SEC rules??). [...]

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Nortel’s Corporate Design Group a.k.a. CDG was in the Citizen this weekend. The Nortel Orbitor could have been up there with the Blackberry and iPhone according to the story.
It certainly was exciting working at CDG.
Oh, the good old days. I think I miss working on that touch strip phone most of all. By the [...]

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Yesterday, Nortel released its Emerging Techonology survey results. The report doesn’t contain too many insights and is a bit self-serving, but there’s a few interesting concerns that apply to UI design.
According to Nortel, the top driver (57%) for companies moving to VoIP is reducing the cost of moves, adds, and changes (MACs) Those are the [...]

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In his inaugaural blog post, the Nortel CTO published a great graphic descibing his strategy for executing on the company’s vision. It’s a good model - one that clearly shows that real value is acheived by focussing on the intersections of technology, channels, and product.
Tags: John-Roese, Atom, Nortel
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