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	<title>SensoryMetrics &#187; peltier-station-winery</title>
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		<title>Geek Wine:  480 Mbit/s &amp; 20% alcohol</title>
		<link>http://sensorymetrics.com/2008/10/30/geek-wine-480-mbits-20-alcohol/</link>
		<comments>http://sensorymetrics.com/2008/10/30/geek-wine-480-mbits-20-alcohol/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 11:36:02 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Geek Wear]]></category>
		<category><![CDATA[peltier-station-winery]]></category>
		<category><![CDATA[usb-port]]></category>
		<category><![CDATA[Wine-labels]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=2652</guid>
		<description><![CDATA[<a href="http://sensorymetrics.com/2008/10/30/geek-wine-480-mbits-20-alcohol/"><img align="left" hspace="5" width="150" src="http://sensorymetrics.com/wp-content/uploads/2008/10/usbport.jpg" class="alignleft wp-post-image tfe" alt="" title="usbport" /></a>Your inner geek can finally meet your inner wino&#8230; Apparently Portugal has laws that dictate whether you can call wine a &#8220;port&#8221; based on a geographic designation. This is similar to the Champagne region in France. Peltier Station Winery created &#8220;USB&#8221; port to make a point. It&#8217;s not allowed to designate its product a port [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sensorymetrics.com/wp-content/uploads/2008/10/usbport.jpg"><img src="http://sensorymetrics.com/wp-content/uploads/2008/10/usbport.jpg" alt="" title="usbport" width="130" height="339" class="alignright size-full wp-image-2653" /></a>Your inner geek can finally meet your inner wino&#8230;</p>
<p>Apparently Portugal has laws that dictate whether you can call wine a &#8220;port&#8221; based on a geographic designation.  This is similar to the Champagne region in France.  </p>
<p><a href="http://www.peltierstation.com/index.php">Peltier Station Winery</a> created &#8220;USB&#8221; port to make a point.  It&#8217;s not allowed to designate its product a port &#8211; so it uses the familiar USB icon to fill in the blank.  (yes, of course it&#8217;s Californian!)</p>
<p>If this is successful, look out for copycat ports:  80, RS232, FireWire and Parallel won&#8217;t be far behind, although SCSI still has marketing challenges!</p>
<p>via <a href="http://www.thedieline.com/blog/2008/10/usb-port-wine.html" class="broken_link">The Dieline</a></p>
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