Logo Pitfalls (2): Branding disaster for new CanAm baseball team
April 29th, 2008
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The CanAm Baseball League announced a new team for Ottawa this winter. They featured a great logo, incorporating Ottawa's whitewater river. The name was also appealing in both of Canada's official languages: french and english (featured below). It came as a surprise this week that before the team had even played a single game, ...
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