Unfortunately for HFES, I don’t think the term “Human Factors” will survive… in fact it never lived. I don’t know a single HR person who has heard of it.

That’s always been the problem with our very tiny fragmented industry – everyone’s fighting for their turf… but no one else cares.

The great hope is in the term UX (User Experience). Yes, it’s all encompassing – that’s the beauty of it.

In the short span of 4 years I’ve created brand new UX divisions in 3 startups. UX marries product design, marketing, support, and any other workflow that affects the customer. Execs now recognize the importance of it.

The mindset that you could have “usability testing” & “GUI design” & “graphic design” etc silos was wrong…. very wrong.

What’s evolving is better for industry – they can now understand the value in the bigger picture! What’s most important is that a user-centric design methodology empowers your customers.

You don’t even have to be human to be a customer.

Plurk This Post Buzz This Post Facebook